Market research? Sounds dull AF, boring and soooo time-consuming, doesn’t it? Yup, so I thought so. But, I’ve found a way to make it life-affirming, confidence-boosting, and (mic drop) [...]
When you're just starting out, the best thing you can for your biz is dig into YOU. Sounds difficult, uncomfortable, and time-consuming? It is, but oh my it's the best [...]
When’s the last time you recommended toilet roll? I’m guessing never. Cos that’s weird and would involve you talking about your bum. Plus toilet rolls are boring and they all [...]
It's a question that makes people look like this 👆 But, let me confess right off the bat, I am a bit obsessed with niching. And not because it makes [...]
There’s never been a better time to start your business. There’s never been a worse time to start your business. Yep, we’ve heard both these statements a lot recently. And [...]
Can I let you into a little secret? Marketing isn’t as complicated as you think it is. I know on the surface it can seem dizzyingly complex; there’s SEO to [...]