|This Q popped up in my in-box this week….
How do I market to people who don’t know they need me?
The human at the end of this question is a damn fine woman; big of heart, ruddy good at what she does, full of love….and full of longing.
She is desperate for more people to realise that she is the answer to their prayers, that her work is important, that her approach is transformative.
She is longing to help more people.
But no one is paying attention to her.
Because she’s not paying attention to them.
My lovely lady is missing one crucial element in her marketing.
“They don’t care how much you know until they know how much you care.” Teddy Roosevelt
Ted is bang on here.
We are all obsessed with our business, of course we are – it’s our passion, our livelihood and for some of us our identity. 😉
But those we want to help, who we want to buy from us don’t give a hoot about our biz.
They are equally obsessed with their own struggles, concerns, and are scanning social, mining google in need of help. And, whilst we’re waffling on about our 3 step process, or going deep into our methodology, they are feeling pretty misunderstood, and alone.