Feed Your Mind
What you need to do to stand out online
You've heard it many times over folks, it's flipping hard to stand out online. Or is it? This may be a lie peddled by trad marketing or business coaches to get you to [...]
Want more clients? Then go do market research (the fun way)
Market research? Sounds dull AF, boring and soooo time-consuming, doesn’t it? Yup, so I thought so. But, I’ve found a way to make it life-affirming, confidence-boosting, and (mic drop) fun! Plus, profitable. [...]
Three ways to beat marketing overwhelm
If you're deep in the slush of social, wrestling with keyword research or on the content treadmill, chances are you’re feeling some kind of marketing overwhelm. It’s a universal plight (aka pain [...]
Two daily habits to build your biz confidence (and make you smile)
What does success mean to you dear reader? Is it more clients, more time to yourself, more money, more impact?Whatever 'more' looks like for you, at the root of achieving the above is confidence.Confidence to price yourself, your [...]
How to put more YOU into your biz to create a standout brand
When you're just starting out, the best thing you can for your biz is dig into YOU. Sounds difficult, uncomfortable, and time-consuming? It is, but oh my it's the best thing you can [...]
How to get over the fear of standing out
This is a love letter to those who are feeling the fear, who are scared to post, scared to give the talk, scared to launch that thing, or scared to go all in. [...]
How to market to people who don’t know they need you?
This Q popped up in my in-box this week.... How do I market to people who don’t know they need me? The human at the end of this question is a damn fine [...]
Confessions of an online course junkie
Hi, I’m Rachael and I’m an online course junkie. Today, I realised in the last year I’ve spent over 20% of my income on courses, ebooks, workshops, webinars and online challenges. Gulp! That’s [...]
How to get your customers to refer you to others
When’s the last time you recommended toilet roll? I’m guessing never. Cos that’s weird and would involve you talking about your bum. Plus toilet rolls are boring and they all do the same [...]
Need more clients? 5 steps to attract new customers
Whether you're a newbie or have been in the business game for a while, there are times when you think: Shit, I haven't got any new clients 😬 I know what it's like [...]
To niche or not to niche?
It's a question that makes people look like this 👆 But, let me confess right off the bat, I am a bit obsessed with niching. And not because it makes me laugh when [...]
How to come up with new, valuable content ideas
"I can't seem to come up with new content ideas. How do you do it?" It's a refrain I hear an awful lot and my answer is pretty simple: You have tons of [...]