|Y’see, getting clarity on your niche (or niches – yes, you can have more than one!) is fundamental to keeping you happy in your business, plus reward you with all the riches and meaning you desire.
Look. I’m not here to get preachy.
All the time we hear business and marketing coaches shouting PICK A DAMN NICHE.
But, I know it’s not easy to do, it can make you feel pretty uncomfortable, it feels counterintuitive and NEWSFLASH – you can have some success without ever settling on a niche.
Read this for proof
BUT, and here’s my take on it:
Getting clear on your place in the market, why you’re different, and how you help (aka your niche)
- makes your marketing easier,
- makes client attraction easier,
- makes business easier, and way more joyful.
HERE’S ANOTHER NICHE BOMB 💣
You already know your niche.
You started your business to make a difference, right? To fill a gap in the market, create something new, or deliver a service in a way it’s not been delivered before.
You saw a problem that you could solve?
So, chances are that YOU (before you become the business owner you are now) are your niche.
My niche is me circa 2017.
A fresh out of corporate, new-to-business scaredy-cat who had a huge imposter complex, didn’t know the best way to get clients, and just wanted someone to hold her hand and guide her to success.
So have a think,
- Why did you get started in business?
- What motivated you in the first place?
- What was missing for you?
Follow these clues and work out how WHAT the problem was and HOW you solve it
(Don’t fret about the WHO yet)
Put them together and you have the beginnings of your core marketing message.