|You’ve heard it many times over folks, it’s flipping hard to stand out online.
Or is it?
This may be a lie peddled by trad marketing or business coaches to get you to buy their courses on personal branding, 6 steps to 6 figures, or how to become internet famous (ugh)
(And please, unless these coaches are helping you to unleash the full-fat, technicoloured version of yourself, stay clear)
But, let me share what I know.
It isn’t that hard to stand out online, but it is hard to be yourself online.
When you’re new in business you look around to see what others are doing, take cues from them, heck even copy them, and that’s OK.
( I believe imitation comes before innovation. Click here to read my thoughts on this.)
Remember we don’t toddle out of our 9 to 5s with the playbook on How to be Courageous and Authentic, we have to write our own.
So, how do we do that?
It starts with recognising you are the ONLY.
The only one who has your experience, your skills, your credentials wrapped in your blend of curiosity, passion, and personality.
The problem is, so many of us feel we need to hide these things cos they don’t fit in with what our peers, ex-boss or colleagues think our business should be about, should say or offer. We’re fearful of fucking up, making a fool of ourselves.
But to what end? To create another vanilla business, offering the same things in the same ways to the same people, so the only thing that differentiates us from the others is the price point?
No my friend, different is better than better.
Here’s a wee vid that explains how you are the best, even though you don’t quite get it…yet.